In recent years, China's electric heating appliance industry has experienced sustained market expansion, driven by multiple factors including urbanization, consumer upgrades, and supportive government policies.

According to the "2025-2030 China Electric Heating Appliance Industry Market In-Depth Research and Investment Strategy Forecast Report" by China Research Puhua, the market size of China's electric heating appliances exceeded 1.5 trillion yuan in 2024 and is projected to grow further to 1.8 trillion yuan by 2025. Household appliances such as water heaters and rice cookers dominate the market share.
Key Growth Drivers:
1️⃣ Accelerated Urbanization
Rural-to-urban migration continues to boost demand for electric heating appliances.
2️⃣ Consumer Upgrading
Rising disposable incomes are increasing demand for high-performance, premium electric heating products.
3️⃣ Policy Support
Government initiatives promoting new energy, energy efficiency, and green development have created a favorable environment for the industry.

From a market scale perspective, the electric heating appliance industry demonstrates steady growth momentum.
Taking electric water heaters as an example:
China's overall water heater market in 2023:
Retail volume: ~29.8 million units (+1% YoY)
Retail sales: 50 billion RMB (+6% YoY)
Electric water heaters (a key segment):
Omnichannel retail volume: ~17.5 million units (-3% YoY)
Retail sales: 22.8 billion RMB (+2% YoY)

Key Insight:
While unit sales experienced a slight decline, the rising sales revenue indicates sustained consumer demand for higher-end, premium electric water heaters with advanced features.